Topic: We chat workshop

Date: 18-06-2018

Organiser: EU SME Centre and BCCI



The Bulgarian Chamber of Commerce and Industry and The EU SME Centre organise a half-day training workshop on how to set up a cross-border shop in WeChat. The event will be held on

18 June 2018, 12:45– 17:00 hrs at the premises of the BCCI (Hall A, 9 Iskar Str., Sofia). 


Selling directly to Chinese consumers is very high on the wish list of the EU SMEs. This has been hindered by the harsh reality of finding a competent importer or distributor, or the high costs of setting up a subsidiary in China. Certain alternatives, such as listing the products in well-known Chinese e-commerce platforms, reveal as too expensive or cumbersome for the small and medium European enterprises.

Join the workshop to find out how to reach directly to the Chinese consumers. After attending this training, you will grasp the process of setting up a cross-border shop on WeChat, its cost, the return on investment, and how to operate it.

The event will be free of charge, but the p
laces are limitted. Deadline for registration: 15 June 2018.


The training workshop is free to attend and by invitation only.

Places are limited and first come first served.

Please register before […]



12:45-13:00 Registration & Network

13:00-13:30 Background

·         Cross-Border is Booming

·         WeChat’s Unparalleled Success in China

·         Pilot Free -Trade Zones

·         Consumption as the Lever to Lift China’s Economy

·         Reaction to the Negative Effects of Inefficient General Trade

·         Making China Inspection and Quarantine (CIQ)Part of the Solution

·         A More Discerning Middle Class

13:30-14:00 The Supply Chain

·         The Upstream Flow of Goods to the Chinese Consumer

·         The downstream Flow of Payments to the EU Shop Owner

·         Returns

14.00-14:30 The Building Blocks

·         The WeChat Account

·         The WeChat Shop

·         Consumer Payment Options

·         Warehouse and Logistics Operator at the FTZ

·         Foreign Gateway to China’s Payment Providers

14.30-14:45 Coffee Break

14:45-15:30 The Procedure

·         The Cross-Border Authorized List

·         Trademark Registration

·         Selecting a Pilot Free Trade Zone

·         Select a Logistics Operator

·         Registering the Product at China Inspection and Quarantine

·         Open a WeChat Official Account

·         Set up the WeChat Store

·         Integrating a Payment Method with the WeChat Store

·         Open a Bank Account in China

·         Selecting a Payment Gateway

15:30-16:00 The Pros and Cons of a CBEC Shop in WeChat for EU SMEs

·         The Missing Piece: Digital Marketing

16:00-16:30 Real Case in Action

·         Baby Care Category – SME from Ireland

16:30-17.00 WeChat Shop Solution

·         Costs

·         Return on Investment

·         Q&A

About the Speaker

Felim Meade
WeChat Expert of the EU SME Centre, China
Co-Founder of Emerald Green Consulting, Ireland


For the last 4 years Felim’s entire focus has been on establishing an export business from Ireland to China. The retail export business (Emerlad Green Baby) has allowed him to forge not only a strong working knowledge of the Chinese market but grow an extensive network of Chinese contact. While based in Dublin, Ireland Felim’s whole focus is the domestic Chinese market and our local Chinese logistic oppression is based in Shanghai.

After 4 years Felim was building up his Cross-Border E-Commerce retail presence in China, he is now in a unique position to bring practicable experience to other European companies who wish to access China. 

Felim also still owns and runs 12 food operations in Dublin employing over 100 people and has 10 years work experience Coca Cola, Guinness and Irelands largest retailer Dunnes stores. The core of his success in China is bringing his retail experience managing projects with Chinese partners. 

While he lives in Dublin, Felim travels every 8 weeks to China as well as extensively in Europe assisting companies access the Chinese market.